7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
How can you tell a good idea from a bad idea? They both look the same early on. Testing your idea is the hard part.
Using the scientific method to create new products and businesses is gaining momentum. We need to have practices in place for experimenting with our customers, not on our customers.
You were likely promoted because you of what you know, but what if you don’t have the answers? Leading teams and companies through uncertainty requires a different type of leadership style.
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