David J. Bland helps companies test business ideas. He takes people through a process he created which will ultimately uncover whether or not someone has a legitimate business. He helps them navigate the risks involved with the idea by conducting a series of tests to ensure customers have identified the problem that they're trying to solve, or a pain or a gain they're looking for.
Not many people do what David J. Bland does. He created his own niche which grew from his 11 years working at startups. One was successful, the other two were not, but he started to see some patterns emerge from the two that didn’t succeed. They were ignoring the customers’ problems. They were building “stuff” because they thought they were right. After the last failure… he decided to get into coaching and consulting. David and his family moved to the Northern California and started using everything he’d learned to help people NOT make the same mistakes he had done.
70% of new products fall short of expectations, but Testing Business Ideas aims to reverse this trend. Inspired by Alex Osterwalder's globally renowned Business Model Generation, this practical guide provides a range of hands-on techniques for quickly testing new business ideas.
The book demonstrates how systematic testing of business ideas can significantly reduce risks and enhance the likelihood of success for any business venture or project. It expands upon the widely used Business Model Canvas and Value Proposition Canvas by incorporating Assumptions Mapping and other effective lean startup-style experimentation methods.
Testing Business Ideas presents its content through an appealing 4-color format to:
This comprehensive manual to testing business models offers practical advice on making critical decisions based on facts, not intuition. It teaches leaders how to foster an experimental mentality in their organization and make experimentation a continuous, repeatable process.
Don’t be that company that hires David after years of frustration and say; “I wish I had brought him in years ago.” Many companies have felt the pain of building something that nobody wanted and spent a lot of time, resources and money doing so. They want to prevent that from happening again, which is where David comes in. Not every test is going to be successful, but each test will ensure that companies are making really smart investment decisions based on evidence. David was shocked to learn how many decisions are based solely on intuition. Some great ideas are formed this way but many, many more fail than succeed so why not check it against reality? That’s what David J. Bland will do for your organization. He will gather quantitative, qualitative data that can be used to support or refute what's being worked on.
David has been working in this space since 2010 and has worked with many different agencies. He’s learned a lot through his work with teams and executives. He got to the point in his life where he knew he needed to open up his own firm.
David frequenly leads workshops and is invited to speak at numerous large conferences. He wrote a bestselling book Testing Business Ideas.